An online press release (“PR”) can do magic if written and distributed properly. Submitting online press release is cheaper than having a Hamburger with Pepsi, sometimes it is Free and have the potential to get picked by major search engines, blogs, electronic & print media, and news aggregator websites.
Since the inception of Internet and search engines, they have changed the way press releases are submitted. There are number of paid and free press release distribution services like webwire.com, indiaprwire.com, prnewswire.com and spicypr.com.
In this article we are giving a few tips to make a press release better and eligible for submission.
- News Value – The prime most objective of a Press release is to disseminate information to its audience, media and the world. Therefore a Press release must have a clear and concrete and should answer all the ‘W’ family questions like Who, Where, What , Why and When All the W’s should in order and specific
- Use of Simple language – Use of active voice is recommended while composing PR. Use simple and lucid language that is understandable and clear. Do not jargon language to avoid confusion.
- Company boiler plate – This section describes about your company with a short history regarding background, details of products and services offered. In case you file joint press release, include a boiler plate for the second company at the end of your PR.
- Story Presentation – The headline should be descriptive and the body of the text must reflect the story without using any alluring method of writing. It should be specific and relevant limited to the product or services more in an informative and descriptive manner.
- Avoid spelling and grammatical errors – Make sure to proofread and preview it. Check for spelling and grammatical errors and usage of words. Like using “Mixed case” – Never Submit a press release in all upper case letters. Use upper case when it is appropriate.
- Remember not to repeat the contents from about us and summary in the body contents.
- While writing a PR kindly remember that PR is NEWS, not Advertisements.
- Copyright and Violations – PR distribution websites strictly forbid the use of copyrighted material in any manner that violates the copyright owner’s rights. Before submitting your press release, make sure it is plagiarism free.
